Etam Swimwear 2017 collection Models: Constance Jablonski & Melody Vaxelaire

Etam’s summer 2017 swimwear collection has been designed to be one with the sun, hot sand and lounging around. It offers an invitation to travel, which can be read in the strong colours, unique prints and innovative cuts, showing off sun-warmed bodies just a little bit more. A variety of desirable ambiences meet to create a collection that is high on style.

Beautifully enhancing your look, crochet detailing or twisted fabrics, embroidery and beads, along with tassels create something of an exotic air. Boho chic has been reinvented to reveal a delicately modern take on one- or two-piece swimsuits.

The incredibly rich palette of plain colours ranges from bright orange – the ideal partner for tanned skin, through lemon yellow – which reveals a healthy glow, to tones of blue with an azure avour, not forgetting black, an undisputed essential.

The extremely strong prints take their seventies feel from tie dye, reinvent timeless stripes and polka dots, play with tropical motifs, extracting their sap, or subtly streamline the botanical world.

The meticulously crafted cuts of the two-piece swimsuits reveal twisted backs, crossover straps or tops with a sports vibe. The one-piece designs explore their sensual side with carefully considered cut-out detailing.

Each woman’s unique personality is revealed through this joyful collection infused with the gentle scent of sea spray. A certain idea of a French summer.