We Are Handsome Swimwear “Hustle Theory”, 2016

The Outback Meets The 90’s

We Are Handsome is bringing back the 90’s: inspired by Claudia, Elle, Linda & Naomi, the brand’s latest swim collection Hustle Theory, is an ode to an era that was a catalyst to all.

As always, the collection offers a slice of summer and a hint of luxury rendered in striking styles and an eclectic mix of colors. Paying tribute to the trends of the time, Hustle Theory features bright pops of color paired with dangerously high and racy low cuts.

Unlike it’s shoot location, Hustle Theory was designed to stand out from the rest. Shot at Sal Salis Ningaloo Reef, Western Australia - a luxury tented eco-resort designed to blend in naturally with its surrounding landscape, the collection campaign was captured in the midst of the peace and quiet, allowing zero distractions from the detailed prints, and letting the campaign’s focus to remain simply on the suit.

The new prints - The Jigsaw, Seaquest, The Huntsman, The Basque and Insignia - are inspired by different aspects of the celebrated decade. From 90’s tech to Versace, We Are Handsome’s newest prints redefine elegance and style.

The new collection will have bikinis sold as separates for the first time, allowing the Handsome woman to mix and match her suit as she pleases.